Bright Black

Bright Black is a national company serving to assist low income families with financial management education in an effort to foster wealth growth and security in this sector of the population.

Logo design was chosen to represent hope, economic growth, and the 'spark' that creates this experience -- Bright Black's services.

Brandboard and two mockups were included in this brand work.

Brandboard colors reflect the economic stability (black) and hope (pink) Bright Black provides to its clients. The chosen script font reflects the owners' pleasant and approachable personality that pervades their brand.

Brandboard

Two mockups were included: a ball cap and a mug.

Ball cap

The ball cap displays the word mark "Bright Black" and a small version of the main logo.

Mockups

Porcelain Mug

The mug has the recognizable Bright Black logo displayed on the exterior and the bright, hopeful color of clients' future on the interior.