Costa del Sol 5k
Race along the southern coast of Spain before ending in the marvelous waters of the Mediterranean.
Branding and medals designed for a race outside of Malaga, Spain
Medal
The completion medal for the 5k follows the shape of the main shell, with cutouts where the varying brand colors are located in the logo itself. The name of the race is also cut out. The shapes and empty space call back to the shapes and plant forms found in the ocean, many of which are hollow to preserve bouyuncy.
The brandboard colors were chosen to reflect the setting of the race. Blues and greens mimic the colors of the Mediterranean Sea and the yellow recalls the sand that runners are must traverse.
Color palette complete with hex codes as well as two different mockups of the logo on different colored backgrounds (hex codes also included)
Three mockups were included with the original branding, two participant t-shirts and one participant medal.