Milkshack

Milkshake-in-a-bottle! This company's new idea of a milkshake on-the-go required a funky take on the classic milk bottle & historical soda fountain cups.

Branding and mockups were created as a part of this design package.

Brandboard colors were chosen to reflect the modern take on milkshakes this beverage company promoted. Retro colors are brightened and harmonized in a "refresh" and submarkets provide extra merchandise and branding opportunities.

Color palette complete with hex codes as well as two different mockups of the logo on different colored backgrounds (hex codes also included)

Brandboard

Two mockups were included: a milk cap and milk bottle.

Milk Cap

The milk cap portrays the peach milkshake submark, a mini version of the milkshake in the original logo design.

Mockups

Milk Bottle

The milk bottle displays the entire logo on the large version of Milkshack's product.